Consumerization of B2B with Kipp Bodnar (CMO, HubSpot) & Mona Akmal (CEO, Falkon)

In partnership with Falkon, we hosted a discussion on the landscape of B2B v B2C marketing. We asked questions about the friendly competition between the two styles of marketing and discussed what B2C influence we're seeing on the B2B marketing scheme. 

Watch this event and you'll:

• Learn about the opportunities for B2B marketers by examining the practices of our B2C counterparts.
• Hear how Kipp Bodnar feels about Monopoly and which space on the game board Marketing Ops has.
• Take away some ideas for leveraging influencers in B2B marketing

Recorded May 12, 2022

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